2025 / VICTORIES OF THE PAST
A new update in the Clash Royale app lets players scan their childhood trophies and transform them into in-game trophies, unlocking new arenas and exclusive rewards.
CLIENT Clash Royale, Super Cell
ABOUT THE PROJECT
Our mission was to capture and convey the winning instinct and deep dedication of Clash Royale players.
Clash Royale is a game where trophies reflect not just skill, but a relentless drive to win at any cost. Meanwhile, physical trophies and medals, once earned with passion and pride, are gathering dust in homes around the world.
AWARDS
The One Show / Young Ones, Integrated Campaign, Gold 
The One Show / Young Ones, Experiential and Immersive, Bronze 
The One Show / Young Ones, Gaming, Bronze

IDEA
Wilma Stenberg, Lucas Kronemyr & Tess Lundvall.