2025 / THE HEATSWAP
A social media campaign where people can turn their morning anger into discounts on Heinz Jalapeño Ketchup.
CLIENT Heinz
ABOUT THE PROJECT Our mission was to get Gen Z to eat Heinz Jalapeño Ketchup for breakfast. Many people experience stress and anger issues in the morning, which is caused by high cortisol levels that peak about 30 minutes after waking up. Spicy food releases dopamine and eases stress, helping people start their day better.
So we thought, why not exchange heat for heat? Giving people a better morning while giving Heinz a shareable campaign.
IDEA
Wilma Stenberg, Oda Rabenius, Ludvig Pettersson & Tess Lundvall.