2024
THE ONE THAT GOT AWAY
A new TV format that captures the essence of true love. The One That Got Away follows individuals as they reconnect with former partners and explore whether they're ready to give love a second chance.
CLIENT Mastiff
ABOUT THE PROJECT
We were given the task of developing a new TV format on the theme of true love. At the same time, love stories in the media are often overrepresented, and they almost always follow the same narrative: finding a new person. However, there are other love stories that are less represented, the ones that were amazing but did not last for whatever reason.These stories are just as common and relatable for many people, yet they rarely get space in popular culture.
Our aim was to create a format that felt closer to the big screen, using visuals and print materials that captured the emotional feeling of a truly authentic film.
IDEA
Wilma Stenberg, Jacqueline Axén Linderl, Olivia Mattheisen Stenberg, Julia Jutterström & Tess Lundvall.